1-800-PLUMBING has been on Twitter for a while and we have just started becoming more active with it. I decided that it would be interesting to speak with several of my “followers” and see how they have been using Twitter. I thought that the responses I recieved were very interesting and from a practical perspective they can help plumbing companies develop a more effective on line strategy with a minimal or zero increase in investment. So, if you are interested in how to utilize some on line tools to get more business without spending more money, read on.
I first spoke with Andrew Levahn from Levahn Brothers Plumbing from Maple Grove, MN Andrew informed me that they have been using twitter for 6 months on an occasional basis. He said that twitter is a nice vehicle for free advertising and by putting a link it helps get people to their website. He did not believe that they get a significant amount of business from being on twitter, but he is seeing some results from it. Andrew also indicated that they are in the process of streamlining their advertising and are doing a lot less print advertising, shrinking the yellow page advertising and even considering getting rid of it. He is constantly looking for free advertising on the internet and utilizing sites like Facebook and Twitter to help promote their business.
Next, I spoke with Ron from AMCO Plumbing in Las Vegas Nevada. Ron said that they just started using Twitter about 5 or 6 months ago. He indicated that Twitter helps keep customers informed of plumbing tips and that he has seen a following of local TV stations that are always looking for any type of plumbing tip. Through Twitter, it is easy to keep customers in the loop and keep some type of communications with customers even if they do not have an immediate need for service.
Finally, I spoke with Tammy of Superstition Plumbing from Mesa Arizona. Tammy shared with me that they have been using Twitter for 9 months. She believes it is a great tool to keep in touch with people in the local service area. Tammy said: “we get calls from twitter and we get referrals” She indicated that they have been able to profit by using Twitter’s free service. Tammy believes that Twitter is a great tool to interact with other local businesses and provide referrals. It is all about building relationships and trust with potential customers or vendors and Twitter’s network allows you to recommend a company and let people know that they did a good job. Tammy told me that they have made a shift in their advertising away from print advertisement, yellow pages, and mailers. “Everything is on line” We use SEO to drive traffic to our website and have found that is a very cost effective way to get more business.
In conclusion, I would like to thank the companies that took the time to speak with me about how they use Twitter and what they are doing with their advertising. It is evident that in this economy many companies are making a shift to more effective and dynamic on line advertising. I believe that the internet will continue to become a larger portal for advertising and promotion for many local companies. You do not need to spend a lot of money to advertise on the internet and some of the free services like Twitter can give you good results when they are properly integrated into your company. I have also spoken with other companies that have seen success using Craigs List. On a personal note, I have used Craigs List to find several vendors and I must comment that the quality of work and value has always been of a very high standard.Back To Top