A Successful Plumber is a Salesperson

Many plumbing businesses are small operations. Typically there are a few plumbers and maybe an administrative professional. Some plumbing businesses are a one person operation. Since it’s highly unlikely for a plumbing company to have a salesperson on staff, it means that the “sales” component of the business is up to the plumbers themselves. This is why plumbers that want to be able to grow their business need to be good salespeople too.

 

Here are 6 tips to become a good salesperson:

 

Be friendly and approachable

Smile! People ultimately want to do business with people that they like. If you are personable, you will be able to close more sales. A gruff personality can be a turn off, no matter how good your work is or how competitive your pricing is. A positive, enthusiastic attitude can put the customer at ease.

 

Be willing to network

In order to be a good salesperson, you need to be interacting with potential customers. In your local community you can join local groups, donate to local charities, and attend local events. “See and be seen”.

 

Be knowledgeable

You need to be able to prove to potential customers that you are the best suited plumber for the job, which means that you need to know the industry inside and out. It’s a way to gain trust and ultimately earn business. Knowledge will also improve your confidence level. Ongoing training should be mandatory.

 

Be a good listener

When talking with prospective customers, listen carefully and give them your undivided attention. Don’t talk over your customers or overpower the conversation. It really comes down to being polite and having good manners during a conversation.

 

Be on time

Have you ever heard the expression, “If you are on time, you are late”? Always show up when you say you will, and preferably even earlier than that!

 

Be grateful

You should always be appreciative of the business that you receive. Thank customers for choosing you over the competition. Make sure to follow up with customers after every job and ensure that they are 100% satisfied. Your focus shouldn’t just be on the sale but also on making the customer happy. Customers will remember that you made the extra effort to reach out which will get you repeat and referral business. Don’t leave a job and forget about the customer. Maintaining contact and forming a relationship with each customer can open the door to new business.

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