Social media is where the people are. Nearly everyone has at least one social media account and most people use numerous platforms. It’s common to check in on these accounts multiple times a day. Marketing 101 is that you want to be where your customers are, so it’s recommended that you utilize social media to market your plumbing business. This can give you an advantage over your local competitors that are still resisting the medium and relying on solely traditional marketing and advertising methods and word of mouth for referrals. Here are 8 tips for using social media to market your plumbing business:
Focus on priority social networks
The number of social networks continues to grow. However, that doesn’t mean that you need to have an active presence on every single network. Sure, Instagram and Snapchat might be fun, but are people really looking to follow plumbers there? You should prioritize your time where you are most likely to connect with your target audience, which remains the top networks of Facebook and Twitter.
Make sure branding is consistent
The overall look and feel of every social media page should be consistent and also consistent with your plumbing company website. The same or similar logos and messaging should be used. This helps to strengthen the overall brand but also prevents brand confusion, which can mean losing potential business.
Showcase your personality
Social media marketing is a less formal way to promote your business. It’s OK to show some personality. After all, customers want to hire a plumber that they like. Since you are targeting a local area you can share some of your local interests (beyond plumbing). Remember, the focus should be on your work but it’s OK (and recommended) to share content that tells your customers more about who you are every once in awhile.
Share helpful information
You need to give customers a reason to want to “Follow” or “Like” you in social media. By sharing useful content on a regular basis, it will keep your social media connections engaged. What plumbing tips should your customers know? These types of posts that link back to more in depth articles on your blog establish your authority in the industry and get people clicking over to your site to learn more.
Promote deals and special offers
Social media shouldn’t be viewed as just another advertising outlet. The primary purpose of social media is to interact with others, but if you are running a special limited time offer your social media page can be one more place to promote it.
Actively monitor the page and respond to inquiries
Instead of making a phone call or even filling out a web form or an email, customers are increasingly turning to social media to get in touch with companies. Don’t be surprised if someone sends you a message in social media to set up an appointment. You don’t want to miss out on this opportunity. Your social media pages need to be actively monitored so that you can respond to customer inquiries in a timely manner.
Is anything new going on in your business? Have you hired a new employee, added additional services, expanded your service location, etc.? Be sure to share this information with your social followers.
Consider social media advertising
If you have the budget for it, social media advertising can be a worthwhile investment for plumbers. Since the organic reach of social media posts is unfortunately quite low, advertising is a great way to get your social media pages and content in front of potential customers. Social ads can be targeted to a specific audience, such as people within a certain age range and within your service area.
The key to social media success is to keep your social pages active with useful information and to engage with your followers. If you are active in social media, be sure to include links to your social pages on your website.Back To Top