I always wonder why some business owners I speak with tell me their business is going great and others complain about how slow it is. They could be the same type business in the same geographic area in the current economy, yet one is doing well and the other is not. I also hear some business owners complaining that they are getting undercut by competitors who are not licensed and insured and that its hard to compete.
I really think that you get what you think about. When you worry about competition, slow business, then that is what you get. In reality there is plenty of business to go around for everyone. In a changing economy it is important to look at what you are doing and make the necessary changes so your company can grow irregardless of the economy, competition, etc.
When you make an effort to offer excellent customer service, educate your customers on new and innovative products, and always work with honesty and integrity it will come back to you many times over. The definition of insanity is, “doing the same thing over and over and expecting a different result”. If what you are doing now is not working, then maybe its time to try a different approach. There are so many different ways to advertise and market a business. It is time to get creative and eliminate the competition. If you create a niche market, offer a seminar on how to save money, save water, go green with your plumbing, etc… you will differentiate your company from the competition.
When your customers know that you will show up on time, perform the necessary work, charge a fair price, and offer information on innovative products and services that they may benefit from having, they will stop trying to get the lowest price, because what the customer really wants is someone they can trust and depend on and that is worth paying for!Back To Top