While generating new customers should always be a goal for your plumbing company, it’s just as important to turn your existing customers into loyal customers who will call you every time they have a need for plumbing services.
Here are 5 ways to increase customer loyalty:
Make it easy to get in touch
Make it easy for a customer to remember who you are and get in touch. Invest in brand building items such as a plumbing vanity 800 number and a well-designed website that is optimized for search. It’s also important to stay in touch with current customers. Send out regular email newsletters with helpful plumbing tips and update your social media pages and interact with followers. Many plumbers also send out greeting cards around the holidays. This keeps your company top of mind for when the need for a plumber arises.
Offer maintenance plans
It’s better for a homeowner to invest in preventative plumbing maintenance than to wait until an issue arises that could be far more costly to fix! By offering a maintenance plan, you are establishing a relationship with a customer that can last for many years.
Coupons for new customers are great, but don’t forget about your existing customers! Offering existing customers special coupons or offers tells them that you appreciate their business. You can also offer incentives for referrals.
Sponsor local events
For a local business owner, such as a plumber, sponsoring a local event is a great way to get your name out there, make connections with others in the area, and show that you care about the community in which you work. Consumers are happy to support a business that supports the events in their local area.
It’s important to display professionalism at all times. Customer perception begins during the first phone call and proper telephone etiquette must be displayed. Remember, you are entering someone’s home and it’s important to be respectful. Always wear a clean branded uniform and “blue booties” shoe covers and leave the work space clean when you leave.
It’s likely that you are competing with other plumbers in your local area. That’s why it’s important to utilize these tactics to encourage repeat business and gain loyal customers.Back To Top