One of the most important places to market your plumbing business today is online. Instead of turning to the Yellow Pages to find a local plumber, people are using the search engines. Once they find your listing and land on your website, it’s the quality of the information on the site that will determine whether or not they will call your business or click the “back” button and keep looking.
Adding a blog to your plumbing website is beneficial for many reasons. First of all, it’s a way to convey your expertise in the industry. People are looking for a plumber that can be trusted. If you have a steady stream of informational blog posts on plumbing topics it’s a way to prove that you “know your stuff”. A link to the blog should be in the main navigation of the website so that it can be easily found by website visitors.
Blog post content also helps your search engine optimization and social media efforts. The search engines reward websites that remain “fresh” by always posting new and useful content. In addition, posting informational content is a great way to generate inbound links from other websites that reference your content as a resource. These inbound links are one of the many factors that determine the search engine authority of a website, and in turn affect your rank in the search engines. Sharing your blog posts on your social media pages helps to keep your social media pages active which keeps your business top of mind. Getting “likes” and “shares” in social media improves your “social signals” which is another factor that determines the search engine authority of the website being linked to.
So what kind of content should you be sharing on the blog? Any helpful plumbing tips that you have! This could be anything from plumbing tips when undergoing a home remodel, water heater options, how to expand the life of your water heater, how to fix a clogged drain, heating system maintenance tips, etc. The list goes on and on. Think about the questions that are most commonly asked by your customers and write a blog post for each question. You can also share helpful tips that coincide with current events or the weather, such as how to prevent your pipes from freezing. Really, any useful information goes!
If you are going to add a blog to your website, you must be committed to blog writing on a regular basis. You should update the blog with a new post at least once a month, but preferably once a week. This ensures that a new visitor to your site is always seeing something current on the blog and that you have a steady stream of content to be sharing with your social media followers.Back To Top